Building India's leading free-to-play fantasy sports prediction app

Bets: Overhauled cluttered, spreadsheet-heavy legacy interfaces with a frictionless 'Matches' flow as the core engine for earning Bet coins. Designed a tactile 'Slide to Place Bet' mechanism specifically for high-volatility match moments, facilitating split-second decisions during wickets or boundaries. By reducing betting friction and utilizing loss-aversion loops, this engine drove 3M+ user acquisitions during the IPL and secured a #3 Play Store ranking, significantly lowering the entry barrier for casual fans.

Games: Fresh ‘games’ section brought 68% D1 retention among hyper-casual gaming users and 57% increase in average play time through a redesigned reels format over standard limited in-house games. Competitive 'Rematch' hooks were paired with interval-based reward drops to weaponize adrenaline and social rivalry. Live broadcast synchronization turned match-day hype into a collective, high-participation gaming event.

Rewards: Replaced the legacy 'single weekly bidding' model with a high-stakes marketplace centered on brand-infused mini-games like 'Bidventory' and 'Lucky Spins'. This transition drove a 3x surge in DAU and gave virtual currency real-world weight, establishing a closed-loop economy that pushed D7 retention to 24% and D30 to 15%, significantly outperforming industry averages.

Social: Developed high-engagement 'War Rooms' and 'Clubs' designed as dedicated banter areas to foster tribal loyalty and a sense of oneness. By transforming the platform from individual play to a collective fanhood experience, community engagement was maximized and the retention loop was strengthened.